You are reading it right. I think the principle point is lost on most corporate executives because they will say one thing and act in contrary terms.
I remember my father pulling the "do as I say.." quote on me and I used to wonder why he would be so hypocritical. But then, as he was my father, I had to obey - not that I liked it. As I grew up, I continually found this quote used to justify a means to an end that had very questionable means.
After owning a business for 20 years, I do understand the mechanics needed to keep a company running - the tough choices, the sacrifices. I do not support the hypocrisy of "Do as I say..." mentality with either employees or customers. But I do understand my business ideals are not those of all corporate executives.
Take AT&T's for example. Why would a company like AT&T sell services to support the mobile worker when there is an internal belief at the company against the idea? As an outsider, I read the discussions of AT&T's mandate for workforce centralization and it takes me back to my younger years and the father that made the "do as I say.." quote staple in my home.
Is it time for us to ask AT&T to eat the dog food?
